Merchant Peak connects to your Shopify store and keeps optimizing it around the clock. It adapts messaging, merchandising and offers to each shopper, so the traffic you already pay for turns into more revenue.
We're building Merchant Peak with a small group of founding merchants. Applications are open now.
Most Shopify stores are designed once, for an average customer who doesn't exist. The first-time visitor from a TikTok ad, the loyal customer on her fifth order and the comparison shopper with three tabs open all see identical headlines, offers and product order.
Meanwhile, every visit costs more to win. When acquisition gets more expensive, the page that receives that traffic becomes the biggest lever you have, and it is usually the one that changes least.
Merchant Peak treats your storefront as a system that keeps learning, instead of a design that slowly goes stale.
Traffic is the expensive term, and you pay for it up front. Conversion rate and average order value are decided on your storefront, visit by visit. Merchant Peak works on the terms you've already paid to reach.
Redesigns, A/B tests and agencies all improve a store in batches, for the average shopper. Merchant Peak is built to improve it continuously, for each one.
| Theme redesign | Manual A/B testing | CRO agency | Merchant Peak | |
|---|---|---|---|---|
| Designed for | An imagined average customer | Whichever variant wins on average | The segment the last audit focused on | Each visitor, in their context |
| How often it improves | Every year or two | One test at a time, usually weeks each | Monthly sprints | Continuously, around the clock |
| What happens to the losing idea | Never tested | Discarded, even if it won for some shoppers | Discarded in the report | Kept for the visitors it suits |
| Effort from your team | High, plus launch risk | Hypotheses, builds and analysis | Briefs, reviews, retainers | Set guardrails and goals, then review |
| How impact is measured | Before vs. after, mixed with seasonality | Per test | Agency reporting | Against a live holdout group |
Connect your Shopify store. No theme rebuild, no developer sprint.
Behavior, context and purchase signals are read as each visit unfolds.
Conversion science and your store's own evidence pick what to show.
Copy, merchandising and offers adjust within the guardrails you set.
Results are compared to a holdout group, and the system learns from them.
Every result feeds the next decision. Walk through the loop
More of the right visitors reach checkout, with friction removed where it actually occurs.
Bundles, add-ons and thresholds offered when they fit the basket.
The north-star metric. It captures conversion and basket size together.
Subscriptions and repeat purchases encouraged for the shoppers likely to stay.
Enter your store's numbers and try a few scenarios. This is arithmetic, not a forecast: it shows why modest improvements on the page compound into meaningful revenue.
Hypothetical scenarios only. Merchant Peak does not promise any specific result. Actual outcomes depend on your store, products, traffic and market.
We're working closely with a small group of Shopify brands to shape what ships first. Tell us about your store.
Merchant Peak runs a continuous loop on your storefront: observe, decide, adapt, measure. Here's what happens at each stage, and what stays in your control.
Merchant Peak is designed to install as a Shopify app and work with the theme you already have. Your catalog, collections, policies and brand guidelines become the material it works with.
Illustration of the intended onboarding flow.
Every visit carries signals: where the shopper came from, what they looked at, where they hesitated, whether they've been here before. Merchant Peak reads those signals as the session unfolds and estimates intent and friction.
Illustrative scores for one session.
Decisions combine three kinds of evidence: what conversion research says generally works, what has worked on your store, and what fits this shopper's context. Guardrails come before all three.
Merchant Peak is designed to work across the full journey: headlines and product copy, the order products appear in, which objection gets answered first, which offer is shown and when, and the path to checkout.
A share of traffic always sees your store without Merchant Peak's changes. Comparing the two groups shows incremental revenue directly, separated from seasonality, promotions and ad spend. Outcomes flow back into the next decision.
Illustrative data to show how reporting works. Not a result from a real store.
Merchant Peak is a single platform built around one idea: every element of your store should earn its place, for each visitor, every day. Status labels show what we're building now and what's further out.
Real-time reading of intent, engagement, navigation and friction for every session, so decisions rest on what shoppers do rather than what we assume.
Messaging that fits the visitor's region, language, device and stage. A shopper in Atlanta and one in Manchester each read copy that sounds like it was written for them.
Headlines, descriptions, calls to action and trust signals generated, tested and refined continuously, within your brand voice.
Product order, collections and recommendations arranged around each visitor's likely intent and your inventory and margin.
Bundles, upsells, free-shipping thresholds and subscription incentives offered to the shoppers they'll help, and withheld from those who'd buy anyway.
Always-on holdout reporting on conversion, AOV, RPV and repeat purchase, with a full log of every change and why it was made.
Letting software change your storefront requires trust. Merchant Peak is designed so you decide how much it does on its own.
Illustration of planned controls.
Merchant Peak is built for Shopify and Shopify Plus first. We plan to work alongside the subscription, reviews and analytics tools merchants already use, and early-access merchants help decide which integrations come first.
Catalog, orders, customers and theme. The foundation of everything.
So subscription offers reflect real plans, prices and terms.
So the right proof appears for the right objection.
So results line up with the reporting you already trust.
Good optimization has always combined two things: knowledge of what tends to persuade people, and evidence about what persuades your customers. Merchant Peak is being built to do both, continuously, at the scale of every session.
What tends to work?
Our goal is to encode lessons from 10,000+ A/B tests and thousands of UX studies, along with established buyer psychology, as starting assumptions.
What works here?
Your catalog, order history and live behavior update those assumptions quickly. Your customers outvote general research.
What fits right now?
Region, language, device, source and on-site behavior narrow the decision to the person in front of the page.
What should change?
Language models write on-brand variations, and a decision layer allocates traffic toward what is earning revenue.
A note on these numbers. The 10,000+ tests and thousands of studies describe the body of public and documented research we're building the engine to learn from. They are not experiments Merchant Peak has run, and they're not a proprietary dataset we're claiming to own today.
The aim is a store that feels considerate: speaking the shopper's dialect, answering their likely question first, showing the right proof. It should never feel like it knows too much.
A visitor from the Southern US might read “perfect for long, hot afternoons”; a visitor in Manchester sees “flavour”, prices in pounds and UK delivery terms. Same product, natural language for each.
Decisions are built on session behavior and coarse context such as region and device, not on invasive tracking. We intend to support consent requirements in every market our merchants sell into.
Every adaptation comes with a reason you can read: which signals were seen, which evidence was used, and how it's performing against the holdout.
Every store has a few places where revenue slips away. These are the problems Merchant Peak is designed to work on first. The examples are illustrative scenarios, not customer stories.
Visitors arrive from very different sources and stages, and one generic page can't answer all of their questions. Many leave before they understand why your product is right for them.
Matches the page to how the visitor arrived and what they're looking for, and leads with the answer to their most likely objection.
A shopper from a “vs. pods” search sees the comparison first, not the brand story.
Shipping cost, delivery time, returns and payment worries surface late. Blanket exit discounts recover some carts and quietly erode margin on all of them.
Detects hesitation in the moment and answers the specific concern. Incentives are reserved for shoppers who need one.
Someone checking the returns page twice sees your returns promise beside the checkout button.
Subscribe-and-save is buried in a toggle, or pushed equally on everyone. First-time buyers aren't ready to commit; loyal customers never get a clear reason to.
Identifies shoppers likely to subscribe and changes how the offer is framed for them: savings, convenience or flexibility.
A third-time visitor reads “skip or cancel anytime” right next to the subscribe button.
Cross-sells are static and generic, so they're mostly ignored. Free-shipping thresholds are set once and forgotten.
Suggests the add-on that completes this particular basket and shows it at the moment it is most persuasive.
A basket £3 short of free delivery gets one relevant £6 suggestion, not a carousel of twelve.
Translation is not localization. Copy written for one market reads as foreign in another, even when the language is the same.
Adapts spelling, idiom, units, delivery terms and cultural references to the visitor's region, within your brand voice.
“Add to cart” in Chicago, “Add to basket” in Leeds, with the same product and the same brand.
A loyal customer lands on the same first-visit page every time: the same pitch, the same introductory offer, the same bestsellers she already owns.
Recognizes returning customers and moves them forward: what's new, what's next in their routine, and replenishment reminders.
A customer who bought the starter kit sees refills first, not the starter kit again.
Merchant Peak isn't generally available yet, so there's no public price list. We're setting pricing with founding merchants, based on the value the platform can demonstrate in their stores.
Who we're looking for: Shopify or Shopify Plus brands with steady traffic who want to grow revenue per visitor and are comfortable giving product feedback.
Merchant Peak exists to grow revenue from traffic you already have. Pricing should be easy to justify against the measured lift.
Because results are compared to a holdout, you'll see the incremental effect directly rather than taking our word for it.
No surprise overages. You'll know what you'll pay before you commit.
Pausing Merchant Peak returns your store to its original experience.
Storefronts are still built like brochures. We think they should work like systems: always learning, different for every visitor, and measured by the revenue they create.
Customer acquisition costs keep rising across the major ad platforms. Growth now depends on how much value each visit creates, not only on how many visits you buy.
Modern AI can write strong, on-brand copy in many variations and dialects. What used to need a copywriter per market can now be generated, tested and refined.
One test at a time, judged on averages, can't keep up with how varied shoppers are. The next gains come from decisions made per visitor, continuously.
We'd rather be precise about our stage than impressive. Here's how we think about the path ahead.
We measure ourselves by incremental revenue per visitor, proven against a holdout. Clicks and engagement only matter if they lead there.
Autonomy is earned. Every change is explainable, reversible and bounded by rules the merchant sets.
We don't publish results we haven't measured. When we share numbers, they'll come from real stores and say how they were measured.
If you run a Shopify brand, the early-access form is the fastest way in. For partnerships, press or investment conversations, email us directly.
The product
Not generally. We're in early development and working with a small group of founding merchants. Capabilities on this site are labeled as in development or on the roadmap. You can apply for early access now.
A/B tools help your team run experiments: you write the hypothesis, build the variants, wait for significance and pick one winner for everyone. Merchant Peak is designed to generate and evaluate variations continuously and serve different versions to different visitors, so an idea that works for returning customers isn't thrown away because it lost on average.
Only if you want it to. You start in observation mode, can require approval for any kind of change, protect pages or elements entirely, and pause everything at any time.
It's designed to work with your existing Shopify theme rather than replace it. Compatibility across themes is one of the things we're validating with founding merchants.
Results & measurement
We don't make up numbers, and we won't promise specific gains before we've measured them in real stores. What we can promise is transparency: impact is measured against a holdout group, so you'll see the incremental effect on your own data.
A share of your visitors that always sees your store without Merchant Peak's changes. Comparing revenue per visitor between the two groups isolates Merchant Peak's effect from seasonality, promotions and changes in ad spend.
Data, brand & performance
Your store's catalog and order history, plus on-site behavior and coarse context such as region, language and device. We intend to respect consent choices and privacy regulations in the markets you sell to, and we won't sell merchant or shopper data.
Speed affects conversion, so page performance is a hard requirement in our design. We'll share how performance is measured with founding merchants during onboarding.
Merchant Peak learns from your existing copy and your written guidelines, and follows explicit rules: tone, banned words, and claims it must never make. Approval mode lets you review new copy before it goes live.
Didn't find your question?
Tell us about your store and what you'd most like to improve. We read every application.
We look at your category, traffic and goals to see whether Merchant Peak is a good fit right now.
If it's a fit, we'll set up a call about your biggest revenue leaks.
We connect your store in observation mode and build from there together.
This note covers the information you share with us through this website. It is a plain-language summary, not a full privacy policy; a complete policy will be published before Merchant Peak becomes generally available.
When you apply for early access, we collect the details you enter: your name, work email, store URL, role, traffic range, goals and any notes.
To review your application, contact you about Merchant Peak and the founding merchant program, and understand which problems merchants most want solved. We don't sell your information.
You can ask us to update or delete your details at any time by emailing hello@merchant-peak.com.